Survey.

Analysis of survey from AbenaFordjour

Description 

1. Analysis of Survey By Lorraine Fordjour
2. 2. The first question we asked people on our survey was ‘In the past 6 months, which of the following genres have you watched in a movie theatre?’ The reason why we decided to make this the first question was because we wanted to know if many people are actually interested in watching movie and what specific genre do they enjoy watching. The responses to this question gave us an insight to what movie genre is highly popular, and judging by the results from the survey, it seems as though ‘comedy’ is the most popular genre that people have watched in the movie theatre. Suggesting that people enjoy an element of humour in movies.
3. 3. The responses given from this question suggested that many people watch movies very often. This is a good thing because it would mean that people would be interested in actually watching our media product or even purchasing the product.
4. 4. Judging by the results we received from this question, some prefer to watch movies online and others prefer to watch movies in the cinema, it’s nearly 50/50. This gave us an idea of how many would want to go to the cinema to watch our media product (if it were a real media product) and also insight into roughly the percentage of people who would be likely to watch the movie online.
5. 5. These two questions are simply examples of a demographic question. Demographics are characteristics of a population. Characteristics such as race, ethnicity, gender, age, education, profession, occupation, income level, and marital status, are all typical examples of demographics that are used in surveys. Asking demographic questions allowed us to know who our target market really is and what they are really thinking of.
6. 6. The response to the question made it clear that the source of people finding out information about new movies is technology. Many people selected social media’ and very few selected word of mouth. The fact that no one selected newspapers suggests that maybe the younger generation just don’t use the newspaper to find out about new information, they’d rather use the internet. Linking this to our media product, this response could help with our choice of advertising. It’s likely that people would find out about our trailer through social media, so if we were to advertise it, social media should be one of the main platforms to showcase the trailer.
7. 7. As the genre of our trailer is police crime/ crime thriller, we wanted to know if our targeted audience were familiar with movies that come under that genre/category. Many had heard of ‘boyz In the hood’, therefore it shows that people are familiar with that genre. They’ve either watched it or heard it, they are not oblivious to it therefore our chosen genre shouldn’t be something new to our targeted audience.
8. 8. These last three questions were asked in order to give us an idea of conventional themes of our genre. The two main important questions to us were… ‘what do you expect to see in a police crime movie?’ One of the responses that stood out to our group was ‘corrupt police’ and the reason this stood out to us is because our whole narrative and plot of our movie is based on corrupt police. ‘What colours do you associate with police crime?’ The answers to the question helped with the design aspect of our ancillary tasks. It gave us an understanding of the conventional colour scheme of that specific genre.